For this design test, I focused on revamping an e-commerce website’s homepage and product page to create visually engaging, high-converting designs that align with the brand’s identity. The objective was to design a seamless user experience that captures the essence of the product while appealing to its target audience of health-conscious consumers.

Key Highlights:

• Maintained alignment with the brand’s aesthetic, ensuring consistency across colors, typography, and overall style
• Designed custom graphics and visual elements to enhance the pages’ appeal and communicate the brand’s messaging effectively
• Leveraged ChatGPT for copywriting to generate clear, compelling content that complements the visual design (this is a test requirement)
• Incorporated conversion-focused elements, such as clear CTAs, structured layouts, and engaging product visuals, to encourage user interaction and drive potential sales
• Focused solely on UI design, demonstrating an understanding of how visual hierarchy, spacing, and content placement affect user behavior